I Create – I Station – I Earn

We have heard this many times, business is tough, Markets are changing, too many players, predatory pricing and many more, when we hit upon the statement “How are you doing and how are things at work ?”

The picture is that of an Uber driver, who was carting me to my home and he appeared to be in a jubilant mood filled with energy. He was conversant in only one language(Tamil) and he hails from temple town of Madurai in TN.

His energy was so contagious, I asked him the same question in the first paragraph “How are you doing and how are things at work ?”

The next 30 minutes he hijacked me with his talks, thoughts on how he is becoming bigger, wiser with each passing day and in the process making more money as Uber driver.

Here are few lessons we can imbibe from him and any one of the three points if you can master, it will change the game for you whether you are an Employer or an Employee. I bet!

Positioning: As per him, he parks his car first thing in the morning, near residential areas, where middle income group is more, and within no time he gets booked for a drop.

Revenue Strategy: Most of the drops in the morning hours are to the Airport and here he gives me a deep insight. He prefers not to accept any ride request from the arrival gates because most of it is to suburban areas where hibernation sets in after the drop, with very few ride requests again. To have continuous billing he choose to operate between residential areas and commercials areas strictly within the city limits only.